Hooters Founders Start ‘Re-Hooterization’ With Original Garb

A line of Hooters Girls outside the company’s restaurant in Houston in 2013.Photographer: Brett Coomer/Houston Chronicle/Getty Images

The men who founded the Hooters restaurant chain in Florida in 1983 have finalized their reacquisition of the brand, promising to return it to its beachy roots after it went through bankruptcy.

Their first steps in what they call a “re-Hooterization” of the chain after its failure this year: a simplified menu, renewed focus on local communities — and server uniforms that “return the original look,” the founding group said in a statementBloomberg Terminal Monday.