Consumer

Zubrowka-Maker Maspex Plans Foreign Expansion to Counter Polish Population Drop

Bottles of Zubrowka bison grass vodka for sale in a duty free shop at Warsaw Chopin Airport in Warsaw.Photographer: Andrey Rudakov/Bloomberg

Polish food giant Grupa Maspex is seeking to ramp up its expansion in eastern Europe to propel growth as a dwindling domestic population shrinks its consumer base at home.

The maker of vodka brands such as Zubrowka and Bols has been on an acquisition spree in Poland, neighboring Czech Republic and Romania. It recently bought a majority stake in Bucharest-listed wine producer and distributor Purcari Wineries SA for about $140 million.