Entertainment
Paid Armies of 'Clippers' Boost Internet Stars Like MrBeast
Anthony Fujiwara, 23, created Clipping to turn online stars’ content into viral videos
Jimmy Donaldson, who goes by the online name MrBeast, boasts 448 million subscribers on his YouTube channel.
Photographer: Jordan Strauss/Invision/AP Photo
It’s hard to imagine that MrBeast, the most popular YouTuber, needs help getting and keeping fans.
But behind the scenes, Jimmy Donaldson, aka MrBeast, employs the equivalent of a vast call center — more than a thousand “clippers” who put short versions of his stunt and challenge videos in front of online audiences and steer them to his YouTube channel, which boasts 448 million subscribers.