Bridgestone Taps New CEO With Mandate to Revive Growth

Bridgestone Corp. named Yasuhiro Morita as chief executive officer to succeed Shuichi Ishibashi, with a stated aim to reclaim its position as the world’s No. 1 tiremaker by 2031.

Morita, 52, will take over as CEO on Jan. 1. He’s currently the company’s chief strategy officer and has been with Bridgestone for almost three decades, including postings in seven countries.