NHL Becomes First League to Strike Deal With Kalshi, Polymarket

The National Hockey League has struck multiyear deals with Kalshi and Polymarket, becoming the first major American sports league to agree to work with the prediction market platforms.

The startups now have the right to use NHL logos and trademarks on their platforms, the league said in a statement Wednesday. Both companies will benefit from prominent on-screen exposure during national broadcasts, including the Stanley Cup Playoffs and the Winter Classic.