Going Viral
Why Everything From Perfume to Soap Smells Like Food Now
As demand for products scented like vanilla, pistachio and other edible indulgences soars, some GLP-1 users say there’s a link to their changed eating habits.
Photo illustration: Ryan Haskins; photos: Getty Images (6); Guerlain (1); Novo Nordisk (1)
Amy Ebell’s perfume-trend TikTok videos consistently drew thousands of views after she started posting under the handle @AmyNoseScents in late 2024. But one video in July generated some of the heaviest engagement the Australian content creator had ever seen.