Starboard Urges TripAdvisor to Weigh Sale, Divest TheFork

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October 21, 2025 at 1:38 PM UTC

Updated on

October 22, 2025 at 11:35 AM UTC

TripAdvisor Inc. should explore a sale of its restaurant review business TheFork or sell itself altogether, according to activist investor Starboard Value LP.

TripAdvisor has a strong brand and could appeal to several potential buyers, Starboard Chief Executive Officer Jeff Smith said at the 13D Active-Passive Investor Summit in New York on Tuesday.