Mattel, Hasbro to Sell Toys From Netflix’s ‘KPop Demon Hunters’
Signage at a KPop Demon Hunters screening in Los Angeles.
Photographer: Dave Starbuck/Cover Images/APMattel Inc. and Hasbro Inc. will produce toys, collectibles, games and role-play products based on Netflix Inc.’s popular KPop Demon Hunters film.
The first products from the collaboration will be released in 2026, Netflix said in a statement Tuesday. Since its debut in June, KPop Demon Hunters is the most popular film in history on the streaming platform, with 325 million views, Netflix said.