Vietnam’s Masan in Talks With Costco to Sell Its Noodles in US

Masan Consumer’s factory in Binh Duong near Ho Chi Minh City.Photographer: Nguyen Dieu Tu Uyen/Bloomberg

Masan Group is in talks with Costco Wholesale Corp. to sell its branded noodles, fish sauce and coffee in the retailer’s US stores as the Vietnamese conglomerate accelerates its global expansion.

“Our leading products such as fish sauce, chili sauce, and noodles have already entered Costco’s hypermarket system in South Korea, and will soon be available in Costco in the US,” said Le Thi Nga, deputy chief executive officer of Masan Consumer, the group’s unit.