Blackstone Creates Business Group to Bolster 401(k) Strategy

The Blackstone headquarters in in New York.

Photographer: Michael Nagle/Bloomberg

Blackstone Inc. is creating a new group focused on getting private equity and other higher-fee, more complex offerings into the retirement accounts of everyday investors.

The move ramps up efforts by the world’s largest alternative asset manager to win over a bigger piece of the savings in Americans’ 401(k)s.