Salesforce Says AI Customer Service Saves $100 Million Annually
Marc Benioff, chief executive officer of Salesforce Inc., speaks during the 2025 Dreamforce conference in San Francisco on Oct. 14, 2025.
Photographer: Michael Short/BloombergSalesforce Inc. said it’s saving about $100 million a year by using artificial intelligence tools in the software company’s customer service operations.
The company is working to sell AI features that can handle work such as customer service or early-stage sales. To illustrate the value of the Agentforce product to business clients, Salesforce has been vocal about its own use of the technology.