Consumer
Protein Is Showing Up in Doritos, Waffles and Now Even Pop-Tarts
Food companies say consumers are seeking nutritional benefits even in foods that aren’t considered healthy.
Pop-Tarts Protein
Source: KellanovaThe protein craze that turbocharged energy bars and meat sticks is now coming for sugar-frosted Pop-Tarts.
Starting in early November, pop-tart maker Kellanova will offer a version of the sprinkle-strewn toaster pastries with the kind of higher protein content reserved for what are typically considered healthier foods. This follows PepsiCo Inc.’s plans for a higher-protein version of Doritos. Elsewhere, protein is being added to popcorn, pasta, bread, cookie dough, ice cream and macaroni and cheese.