LVMH Shares Surge After Surprise Return to Sales Growth

WATCH: LVMH’s sales in the region that includes China rose 2% last quarter, after dropping by 9% in the first half. Bloomberg’s Angelina Rascouet reports.Source: Bloomberg

LVMH shares rose the most in almost a quarter century after the owner of Louis Vuitton and Christian Dior unexpectedly returned to sales growth, suggesting a slump in luxury demand is easing.

The stock surged as much as 14% in Paris, the biggest intraday gain since September 2001. LVMH, widely considered a bellwether, gave a lift to luxury stocks across Europe and beyond.