PepsiCo Is on a High-Stakes Mission to Revamp Lay’s Barbecue Chips

PepsiCo Inc. is revamping its flagship potato chip brand with the aim of satisfying both consumers and the US government.

The snack and beverage company is moving to only natural colors and flavors for the brand. This entails reformulating six different barbecue varieties, including honey, lightly salted and kettle-cooked mesquite versions, among others.