Big Tech

Meta to Start Using Chatbot Conversations to Target Advertising

Meta has invested heavily in AI this year.
Photographer: Thomas Trutschel/Getty Images

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By Kurt Wagner

October 1, 2025 at 1:00 PM UTC

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and advertising that people see on Facebook and Instagram.

The update, which will take effect on Dec. 16, means that users may begin to see recommended posts or ads about topics they discuss with the Meta AI chatbot. A user asking the tool to help plan a family vacation, for example, could start to see ads from travel companies on their Instagram feed.