Swiss Shoemaker On Names New COO to Help Challenge Bigger Rivals

On Holding AG appointed a new chief operating officer as the Swiss brand looks to scale up innovations like its Lightspray shoemaking robots and take more market share from rivals Nike Inc. and Adidas AG.

Scott Maguire, who joined as On’s chief innovation officer in March after stints at Specialized Bicycle Components and Dyson, will now have a dual role to “oversee the integration of innovation and operations,” the company told Bloomberg Tuesday. He will take over as COO in January.