Pandora Picks First Woman to Lead Jewelry Firm

Berta de Pablos-Barbier

Photographer: Patricia J. Garcinuño/Getty Images

Pandora A/S, which sells more pieces of jewelry than any other company in the world, picked its first woman as top leader, an adjustment to its male-dominated C-suite, which for long has been out-of-whack with the customer base.

Berta de Pablos-Barbier, the Copenhagen-based company’s current chief marketing officer, will take over as chief executive officer in March, according to a statementBloomberg Terminal on Tuesday. She’s replacing Alexander Lacik, 60, who’s retiring.