Consumer Tech

Peloton Is Set to Kick Off Turnaround with Hardware, AI Product Launch

A Peloton bike.

Photographer: Bloomberg/Bloomberg

Peloton Interactive Inc. is preparing to kick off its second comeback attempt in three years, following a previous effort that fell short of expectations and lacked any major consumer-facing upgrades.

The New York-based fitness company is set to introduce refreshed hardware and a software overhaul that bakes in artificial intelligence for personalization, Bloomberg News has reported.