Nintendo Appoints Two-Decade Veteran to Helm US Operations

Nintendo Co. has appointed a new leader for its US operations starting next year, elevating a 19-year industry veteran to oversee the Switch 2’s progress in its largest market.

Nintendo of America President Doug Bowser is retiring at the end of this year, stepping down from a post he held for six. Devon Pritchard becomes the first female executive in the role after helping oversee the debut of the blockbuster console over the summer. She will also become an executive officer for the parent company in Japan and join the board of the American entity.