Lululemon Faces New Threat With Debut of Nike-Kardashian Line
The NikeSKIMS "Bodies at Work" event at the New York Public Library on Sept. 24.
Photographer: Valerie Terranova/Getty Images
For Lululemon Athletica Inc., Nike Inc.’s partnership with Kim Kardashian’s Skims label presents yet another problem for the embattled yoga-wear brand as it tries to pull itself out of an extended sales rut.
NikeSkims, debuting Friday, offers lower prices across critical categories such as track jackets, sports bras and leggings, compared to its peers, putting pressure on its more expensive rivals, analysts say.