Spotify Embraces Creative AI While Cracking Down on Fraud

The streaming service announces efforts to remove spam and deepfakes while allowing for more transparency around AI usage

The Spotify app.Photographer: Michael M. Santiago/Getty Images

Spotify Technology SA is embracing artificial intelligence tools for creating content, but cracking down on fraudulent impersonation and spamming.

The Swedish streaming giant is introducing new policies and increasing investments to protect artists and listeners against AI generated “slop” that floods the platform, degrading the listening experience and diverting artist royalty payments to bad actors.