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Colombia’s Premium Brand at Risk From Cheaper Brazilian Coffee

Arabica coffee bags at a threshing plant in Tulua, Colombia — Arabica coffee bags at a threshing plant in Tulua, ColombiaPhotographer: Jair F. Coll/Bloomberg

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By Oscar Medina and Dayanne Sousa

September 25, 2025 at 5:56 PM UTC

Colombia’s coffee sector is in turmoil as Brazilian beans flood into the country in response to Donald Trump’s crippling tariffs.

Growers are calling for stricter import controls, fearing that the Colombia’s premium brand is at risk if Brazilian beans were to be re-exported as though they came from the Andean nation.