UEFA Revamps Champions League Rights to Attract Streaming Giants

UEFA is overhauling the broadcast tender process for its showpiece Champions League competition, in part due to European football’s governing body aim to boost its appeal to streaming providers such as Amazon.com Inc. and Netflix Inc.

Broadcasters and streamers will now be able to bid for rights in multiple markets at the same time, according to a person familiar with the matter. Previously, major markets have been tendered at different times depending on existing contracts, making bundled bids difficult.