Consumer

Natura Soars Most Since 2020 With Avon International Sale

People pass a Natura Cosmeticos store in Rio de Janeiro.
Photographer: Dado Galdieri/Bloomberg

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By Rachel Gamarski and Leda Alvim

September 18, 2025 at 2:57 PM UTC

Updated on

September 18, 2025 at 9:18 PM UTC

Natura Cosmeticos SA jumped the most in over five years after the Brazilian beauty company announced the sale of its Avon International unit, a move that will remove a longstanding operational headache and allow the company to focus on its core brand and products.

The stock rose 16% in Sao Paulo on Thursday, its best session since March 2020, after Natura agreed to sell Avon International to an acquisition vehicle affiliated with Regent.