Reddit Seeks to Strike Next AI Content Pact With Google, OpenAI
The discussions mark an attempt by Reddit to shift away from purely transactional licensing agreements.
Photographer: Gabby Jones/BloombergReddit Inc. is in early talks to strike its next content-sharing agreement with Alphabet Inc.’s Google, aiming to extract more value from future deals now that its data plays a prominent role in search results and generative AI training.
Reddit, more than a year and a half after its first data-sharing deal with Google for a reported $60 million, is in talks for deeper integration with Google’s AI products, according to executives familiar with the discussions. It’s proposing a new kind of partnership that would encourage users to become active contributors to Reddit’s popular online forums, so Google traffic could help the company grow and generate content for future training.