Big Tech
YouTube Targets Creators and Consumers in Broad Generative AI Push
It’s leaning heavily on Google DeepMind’s latest video-generation model and other AI tools to lure creators and keep pace with rivals.
YouTube in use on a smartphone.
Photographer: Lam Yik/BloombergYouTube rolled out a slew of generative artificial intelligence products aimed at a broad audience, an effort from the video platform to show its massive investments in AI are bearing fruit.
The features, announced Tuesday, go well beyond the standard AI editing tools YouTube and its social media rivals have introduced in recent years. Many of the latest tools are tailored specifically to creators and shortform segments known as YouTube Shorts, a sign that YouTube is taking ever-bigger swings to compete with ByteDance Ltd.’s TikTok and Instagram owner Meta Platforms Inc.