Trustpilot Upgrades Margin Target as AI Becomes Key to Strategy

Trustpilot Group Plc raised its margin guidance and launched a new buyback as the customer review company puts artificial intelligence products at the heart of its strategy.

The increased use of AI allowed for a “notable improvement” in the adjusted earnings before interest, taxes, depreciation and amortization margin, which is now expected to be ahead of expectations for the full year, Trustpilot said in a statement. It also started a £30 million ($40.9 million) share buyback as increased AI-driven efficiency drove “strong” cash flow.