E-Commerce Reseller Pattern, Backers Seek $321.4 Million in IPO

Pattern Group Inc., an e-commerce firm that resells goods on marketplaces such as Amazon.com Inc., and some of its investors are seeking to raise as much as $321.4 million in an initial public offering.

The Lehi, Utah-based company and its selling shareholders each plan to offer about 10.7 million shares for $13 to $15 apiece, according to a filing Wednesday with the US Securities and Exchange Commission. At the top of that range, Pattern would have a market value of about $2.64 billion.