Apple Debuts $999 iPhone Air, Betting on Ultrathin Design

WATCH: Apple unveils the iPhone Air. Source: Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Mark Gurman

September 9, 2025 at 5:50 PM UTC

Updated on

September 9, 2025 at 9:37 PM UTC

Apple Inc. introduced its thinnest-ever iPhone and new Pro versions with enhanced cameras and more battery life, betting that a flurry of smartphone innovation can entice shoppers this holiday season.

The new skinnier model — dubbed the iPhone 17 Air — is just 5.6 millimeters thick, making it about a third slimmer than Apple’s current handsets. The device drew the loudest cheers from an audience assembled at Apple’s headquarters in Cupertino, California, where the company debuted the new products Tuesday.