Temu Plots Aggressive US Comeback With 60% Price Cuts

After months of turmoil from Donald Trump’s tariff changes, e-commerce platform Temu is charging back into the US market with deep discounts to regain ground against rival Shein Group Ltd.

At least two dozen of Temu’s best-selling products tracked by Bloomberg have seen prices drop by 18% on average in early September compared with late April, when small parcels still enjoyed duty-free access to the US under the so-called “de minimis” tariff exemption. Some items have seen cuts as deep as 60%.