EasyJet Founder Adds Crypto Trading to His Cut-Price Empire

He pioneered low-cost aviation in Europe three decades ago with EasyJet Plc, growing it into one of the region’s largest airlines. Now Stelios Haji-Ioannou is trying to slash fees in a new industry: cryptocurrency trading.

The billionaire’s EasyGroup Ltd is set to launch EasyBitcoin this month after agreeing a brand licensing deal with a regulated trading platform called Uphold. EasyGroup will help fund the marketing, he said.