Consumer

Walmart Bulks Up Membership Plan With New Streaming Option

Peacock includes content from NBC, as well as streaming-exclusive shows like Love Island USA and The Paper, an upcoming spinoff of The Office.Photographer: Gabby Jones/Bloomberg

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By Jaewon Kang

September 1, 2025 at 3:52 PM UTC

Walmart Inc. is adding a new streaming perk for its paid membership program, the latest effort to beef up offerings and entice more users.

Walmart+ members will now have complimentary access to Comcast Corp.’s Peacock Premium — in addition to Paramount+ Essential, an existing benefit — and be able to switch between the two ad-supported services every 90 days. The perk is set to be available in mid-September.