PepsiCo Boosts Stake in Celsius With $585 Million Deal

PepsiCo Boosts Stake in Celsius

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By Matthew Monks and Crystal Tse

August 29, 2025 at 10:32 AM UTC

Updated on

August 29, 2025 at 11:49 AM UTC

PepsiCo Inc. is increasing its stake in Celsius Holdings Inc. in a $585 million deal that will boost distribution of some of the energy-drink maker’s popular beverages.

PepsiCo is buying convertible preferred stock in Celsius that will boost its ownership to 11%, according to an announcement Friday, confirming a Bloomberg News report. As part of the transaction, Celsius will acquire PepsiCo’s Rockstar Energy brand in the US and Canada.