Pop Mart Fans Nab New Labubu Dolls From New York to Seoul

The new mini Labubus unveiled by Chinese toymaker Pop Mart International Group Ltd. sold out almost instantly at home and major overseas markets, as the consumer fervor around the rabbit-eared plush dolls shows no sign of abating.

The toys were snapped up within minutes of release in Pop Mart’s key markets, including the US, Japan and South Korea when pre-sale began at around 10 a.m. Hong Kong time. In China, all available inventory was gone almost immediately after sales opened online at 10 p.m. local time Thursday, with the traffic surge causing Pop Mart’s WeChat store page to freeze.