Lego Bets on Asia as Sales Hit Record and Market Share Climbs

After posting record half-year sales figures on Wednesday, Lego A/S said it would sustain its momentum by doubling down on the market in Asia.

The Danish toymaker announced 34.6 billion kroner ($5.4 billion) in revenue for the first half of 2025 – higher than those of rivals Mattel Inc. and Hasbro Inc., and up from $4.8 billion for the first half of last year. Consumer sales also increased by 13%.