Consumer
JDE Peet Shareholder Looks Beyond Coffee With $12.5 Billion Payoff From Keurig Deal
A cup of coffee in an arranged photo outside a Peet's Coffee & Tea store in Washington, DC.
Photographer: Stefani Reynolds/BloombergFor years, JAB Holding Co. has been orchestrating some of the biggest consumer deals by consolidating well-known brands and taking on industry leaders.
It’s what makes the announcement this week that Keurig Dr Pepper Inc. will acquire JDE Peet’s NV — two companies that JAB has been closely involved in building — such a big moment for the Luxembourg-based holding company that manages funds for the billionaire Reimann family.