Transportation
BYD Seeks to Shift Mass Market Image With Souped-Up Race Track
Source: BYD Co.
The name BYD Co. is mainly associated with mass market electric vehicles. As a manufacturing behemoth that churns out more electric cars than anyone else on the planet, its brand is built on volume and affordability.
BYD cars have become a common sight on China’s roads and a favorite among city taxi and ride-hailing drivers. It’s given rise to a popular joke: While BYD officially stands for Build Your Dreams, many quip it’s short for Be Your Driver.