Nike Regains Spotlight at Foot Locker for First Time in Years

Nike Inc.’s sneakers are front and center at Foot Locker Inc. stores once again as the long-time partners rebuild a relationship that had frayed in recent years.

Foot Locker is positioning Nike’s running shoes in the lead columns of the men’s sections in its stores — in front of rivals such as On, Hoka, Adidas and New Balance for the first time in two years, according to Matthew Boss, an analyst at JPMorgan. Nike had previously been positioned behind all those brands.