Peloton Readies Updated Bike, AI Push and Accessories to Boost Sales

A Peloton stationary bike for sale at the company's showroom in Dedham, Massachusetts.Photographer: Adam Glanzman/Bloomberg

Peloton Interactive Inc. is planning its biggest product upgrades in years, a bid to rejuvenate sales with refreshed hardware, new accessories and artificial intelligence.

The New York-based fitness company is planning a product launch as early as October to introduce an updated bike, treadmill, new branded peripherals, an integrated AI platform and major software features, according to people with knowledge of the matter.