Martin Sorrell’s S4 Says It’s in Talks to Combine With MSQ

S4 Capital Plc, the advertising agency founded by Martin Sorrell, is in talks to combine with private equity-owned MSQ Partners.

Any deal would be structured so that S4 would be taking over MSQ, though talks are at a preliminary stage and may not lead to a deal, S4 said in a statement on Monday. MSQ is owned by private equity firm One Equity Partners. S4 was responding to an earlier report about the potential combination in Sky News.