New York Times Expands Athletic Podcast Network With ‘Pablo Torre Finds Out’ Deal

The New York Times Co.’s Athletic sports-media brand has signed two new podcast licensing deals, including one for Pablo Torre Finds Out, in a bid to expand its subscriber base.

The agreement with Torre, a former on-air correspondent for ESPN, is in the seven figures, according to a person familiar with the details, who asked not to be named discussing information that’s not public. Additionally, the Athletic signed a deal for the independent podcast Sports Gossip Show.

“This is the single best way for us to go out and reach millions of more sports fans,” said Sebastian Tomich, chief commercial and development officer at the Athletic, in an interview. “Absent us unlocking many millions in a giant brand campaign, developing new shows and series like that with Pablo is the best way.”