Hugo Boss to Raise Prices Globally Amid Rising US Tariffs

A Hugo Boss store in Lisbon.Photographer: Horacio Villalobos/Getty Images

German fashion house Hugo Boss AG plans to raise prices globally, partly to cushion the impact from higher US tariffs.

The company will introduce moderate price adjustments with the upcoming Spring 2026 collections, Chief Financial Officer Yves Müller said on a conference call Tuesday. China, where Hugo Boss faces particularly subdued demand, is excluded from the hikes.