Travel
Secret European Destinations Where Rich People Are Hiding Out This Summer
In these six up-and-coming regions, luxury is on the rise and the masses have yet to catch on.
The shores of Lake Jasna, near the village of Kranjska Gora.
Source: Getty ImagesIt wasn’t long ago that luxury travelers planned their itineraries to see and be seen. Now the ultimate flex is receding entirely from public view.
Yesterday’s hallmarks of status—a sun-drenched table at St. Tropez’s Club 55, a front-row lounger at Cala Jondal in Ibiza, dropping anchor off Nammos Beach in Mykonos—have largely been overtaken by influencers. Which means anonymity and discretion have become prime commodities for today’s most affluent travelers. Stealth wealth may have given way to flashiness in 2025, but stealth travel is still all the rage.