Suntory to Gauge US Consumer Sentiment for Whisky Price Hike

Japan’s Suntory Holdings Ltd. will consider price increases in line with consumer sentiment for ultra-premium whisky it exports to the US, after the two countries struck a trade deal that set tariffs on imported Japanese goods at 15%.

“We have to learn and read the sentiment in the United States,” Chairman and Chief Executive Officer Takeshi Niinami told Bloomberg TV in Tokyo on Tuesday.