Temu Accused by EU of Breaking Rules With Illegal Product Sales

The European Union ramped up an investigation into Chinese-owned e-commerce firm Temu, saying that the company fails to gauge how many illegal products are sold through its platform.

The EU’s executive branch, the European Commission, preliminarily found Temu in breach of the bloc’s online content rulebook, it said in a statement Monday. It added that a risk assessment of illegal sales Temu conducted in October was inaccurate and that the commission’s own analysis and test purchases showed users in the EU are at high risk of receiving unsafe or counterfeit products such as baby toys or electronics.