Samsung in Talks to Expand Smartphone AI Beyond Google’s Gemini

Choi Won-Joon, president and chief operating officer of Samsung Electronics’ mobile division. 

Photographer: SeongJoon Cho/Bloomberg

Samsung Electronics Co. is in talks with the likes of OpenAI Inc. and Perplexity AI Inc. to integrate more AI services in upcoming Galaxy devices, seeking a wider range of offerings beyond Google’s Gemini.

South Korea’s largest company aims to give customers more options on its upcoming Galaxy S26 smartphone line next year, according to Choi Won-Joon, president and chief operating officer of its mobile division. Samsung’s current lineup features Alphabet Inc.’s AI model, like much of the rest of the field of Android devices.