Kia Reshapes US Sales Strategy, Cuts Incentives Over Tariffs

Kia Corp. will adjust its business operations in the US and cut incentives for retail customers, joining carmakers globally in trying to mitigate the fallout of President Donald Trump’s import tariffs.

The South Korean manufacturer said Friday that vehicles produced at its facility in the state of Georgia will primarily serve US customers — shifting supplies away from markets like Mexico and the Middle East. At the same time, cars made in Korea will be re-directed away from the US and shipped to places like Canada.