Deckers Sales Soar on Demand for Ugg and Hoka Brand Footwear
A Hoka store in New York on April 11, 2025.
Photographer: Angela Weiss/AFP/Getty Images
Fuzzy Ugg boots and chunky Hoka running shoes saw big sales gains last quarter, bolstering financial results for parent company Deckers Outdoor Corp.
Net sales for both brands surpassed analysts’ estimates in the fiscal first quarter ended June 30. Ugg sales rose about 19% from a year ago, while Hoka increased roughly 20%, Deckers said in a statement.