American Air CEO Says Using AI to Set Fares Is a ‘Bait and Switch’ Move

American Airlines Group Inc.’s top executive blasted the use of artificial intelligence in setting air fares, calling the practice inappropriate because it could trick travelers.

“Consumers need to know that they can trust American,” Chief Executive Robert Isom said on a call with analysts after the company reported earnings. “This is not about bait and switch. This is not about tricking.”