Consumer

Walmart Plans to Sell Vizio TVs Exclusively as a Private Brand

Vizio televisions at a store ahead of Black Friday in Clifton, New Jersey.
Photographer: Victor J. Blue/Bloomberg

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By Jaewon Kang

July 17, 2025 at 8:00 PM UTC

Walmart Inc. plans to make Vizio a private-label brand by the end of the year and will sell its smart TVs exclusively at Walmart and Sam’s Club, according to a memo viewed by Bloomberg News.

The Bentonville, Arkansas-based company shelled out $2.3 billion to buy Vizio last year to boost its advertising footprint. Vizio TVs are currently sold at Amazon.com Inc., Target Corp. and other retailers, and the company also produces operating software.